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Brand Manager PL&BL

Marketing Warszawa Full-time Poland

Job Description

As a Brand Manager, you will have the opportunity to influence the development of JDE brands on a regional scope including Poland and Baltic markets. JDE’s portfolio in ground and instant coffee includes two strong brands: Jacobs and Prima. You will be responsible for driving business growth through local brand activation, effective portfolio management, and the successful market launch of planned innovations in the given geographical scope.

Key Responsibilities

  • Prepare and coordinate local brand activation initiatives
  • Coordinate the implementation of new products — plan and lead projects in close cooperation with a cross-functional project team
  • Lead projects in compliance with existing processes — ensuring full understanding and acceptance of projects among key stakeholders
  • Analyze the market and competitive landscape, monitor trends, and translate insights into business recommendations
  • Manage the product portfolio on an ongoing basis
  • Collaborate with global and local stakeholders (sales, shopper marketing, global marketing) and external partners (creative agency, media agency
  • Manage local marketing budgets and ensure effective allocation of resources to maximize impact and cost-efficiency

Qualifications

Required Credentials

Working at the world’s largest pure-play coffee company comes with big ambitions — and big ambition means big responsibility. At JDE Peet’s, work is highly interactive and offers the opportunity to make a lasting impact. We are a dynamic company with a mission, focused on people who stand out for their courage and creative thinking. That’s why if you have the confidence and boldness to explore new cultures and territories, and you’re driven by an entrepreneurial spirit and the desire for success, you’re a great fit for JDE.

For this role, we’re looking for someone with the following skills and experience:

  • Minimum of a bachelor’s degree
  • Over 3 years of experience in FMCG (preferably marketing, shopper marketing, or project management)
  • Experience in launching new products/innovations — project management expertise
  • Analytical mindset and ability to translate data into business recommendations
  • Fluent English
  • Entrepreneurial approach — proactive, high energy, and a strong “can-do” attitude
  • Ability to learn quickly and solve problems
  • Excellent presentation and communication skills

Additional Information

What We Offer

  • The opportunity to shape media strategy for a major client and influence business growth.
  • A high-impact role in a fast-paced, international environment.
  • A collaborative culture that values innovation, ownership, and continuous learning.

Additional Information

Your application at JDE Peet's

If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

Add if applicable

The future of work is hybrid, with both office and home playing an important role. At JDE Peet's, we value meeting colleagues in the office to unleash the possibilities of coffee and tea together and we enjoy our focus time when working from home. Join us and you will experience both. Because it’s amazing what happens over a cup of coffee.

#unleashyourpossibility #acupofamazing #LI-Hybrid

Company Description

Who we are?

JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

What’s it like to work at JDE Peet’s?

We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.

We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth. We’ve worked hard to build an open, collaborative environment where you can approach anyone and be heard.

At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea. We also believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way.

When you grow, we grow, and coffee & tea grows.

Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILY!

Find out more at https://careers.jacobsdouweegberts.com/

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